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RRRESERVOIRLab
[01]The Index

Seven ways we work.

Full-spectrum capability under one roof. Take one service or the whole system. Either way the research comes first, and the work stays with our own team.

  • Brand Strategy & Positioning
  • Visual Identity Systems
  • Website Design & Development
  • Content & Storytelling
  • Video & Photography Production
  • Social Media Management
  • Behavioural Brand Audits
  • [01]

    Brand Strategy & Positioning

    The specific thing a brand is for, written so the whole team can act on it.

    • Naming
    • Positioning
    • Architecture
    • Messaging
    • Tone of voice
  • [02]

    Visual Identity Systems

    Identity built as a system, not a logo. Made to hold up wherever the business goes next.

    • Marks
    • Typography
    • Colour
    • Art direction
    • Guidelines
  • [03]

    Website Design & Development

    Sites that behave the way the brand claims to. Fast, and built to last.

    • Design & build
    • Booking & commerce
    • CMS
    • Performance
    • Handover
  • [04]

    Content & Storytelling

    The words that carry the brand between campaigns. Specific enough that a competitor could not run them.

    • Campaign narrative
    • Scripting
    • Editorial
    • Launch copy
    • Email
  • [05]

    Video & Photography Production

    Brand films and stills, produced in-region. Directed for feeling first.

    • Brand films
    • Campaign shoots
    • Social
    • Product & food
    • Post
  • [06]

    Social Media Management

    Consistent presence, run with the same rigour as everything else. We post less and mean it.

    • Calendars
    • Community
    • Growth
    • Paid support
    • Reporting
  • [07]

    Behavioural Brand Audits

    A diagnosis on its own. We hand you the gap between how the brand behaves and how it should.

    • Audience research
    • Touchpoint audit
    • Category mapping
    • Findings
    • Recommendations

How a project runs.

  1. 01

    Observe

    We watch before we ask. No recommendations in this phase, only notes.

    1–2 wks
  2. 02

    Isolate

    One pattern, pulled from everything we noticed. Everything after points at it.

    1 wk
  3. 03

    Hypothesise

    Positioning written as a claim, specific enough to be wrong.

    2 wks
  4. 04

    Build

    Made in sprints, reviewed together. You see the work weekly, not at a reveal.

    4–8 wks
  5. 05

    Release & Read

    A launch is a measurement, not an ending.

    Ongoing
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